Founder and CEO, New Hill Development

Originally hails from Alabama (Roll Tide) but grew up predominantly in South Carolina. She has worked, served, and lived in the Charlottesville area for the last 13 years. Yolunda is a Christian, wife, business partner, executive manager, entrepreneur and CEO and Founder of New Hill Development Corporation. As a professional business leader, Yolunda is able to leverage 24 plus years of profit management, staff development, external and internal customer experiences, community engagement, and self-development. Repeatedly hired and promoted to challenging operations to improve asset management, quality of service, employee recruitment and retention, training and development of staff, ultimately leading to increased profitability. Developed and executed strategic revenue, marketing, and business strategies in existing, transitional, and start-up assets from $1mm to $12mm in annual revenues whilst simultaneously leading teams ranging from 15 to 90 members. During her hotel management career, Yolunda oversaw renovations and redevelopment projects ranging from as little as $1mm to upwards of $10mm.

Since living in Charlottesville, Yolunda has endeavored to contribute positively to the fabric of what is deemed as “community” by: volunteering as a GED tutor for the Adult Learning Center, acting as a facilitator for Dialogue on Race, community organizing for the City of Promise, and helping to create a social networking organization to connect African Americans in Charlottesville known as the Black Professional Network to name a few. Yolunda also decided to return to college to get her Bachelor’s degree in Business Administration while also participating in and volunteering for an entrepreneur development program known as Community Investment Collaborative which led to the development of her co-owned business, A Taste of Home Southern Cuisine; a food truck and catering business. Yolunda’s desire to work more effectively in her community led to her participation Board Development Academy through the Center for Non-Profit Excellence. Upon completion of her board training Yolunda began serving on the board of Girl Scouts of the Virginia Skyline, Charlottesville Albemarle Convention and Visitor’s Bureau, and BPN. Yolunda was raised to believe in the Golden Rule, to seek to give more than you seek to receive, and to bring forth thoughtful solutions to challenging opportunities. These values are what drive her vision and her purpose.

Program Coordinator, New Hill Development

Priscilla has recently achieved her BA in Political Science from Virginia State University and is now continuing her educational journey at the Frank Batten School at UVA, where she is studying Public Policy and leadership. She is deeply committed to finding practical solutions to enhance community support.

We are thrilled to welcome Priscilla to the New Hill team as our new Program Coordinator. In her role, she will focus on cultivating strong and authentic relationships with our client partners, entrepreneurial collaborators, vendors, program partner organizations, and the broader Charlottesville community. Priscilla's passion for community betterment and academic background make her a valuable addition to our team.

Grant Writer

Maisha specializes in crafting strong, mutually beneficial proposals to help organizations secure funding to meet their goals. Over the last 14 years in development, she has raised more than $20 million in corporate, foundation and government funding for organizations.

Grant Writer, Carlson Foley Enterprises, LLC

Do the words grant writing, business development, federal procurement, prospecting, proposals, oral presentations, interrogatories, KPI’s, dashboards, impact measurement, data viz, red teams, pink teams, client/donor cultivation, and rebids make you think: how are we ever going to do this?

With full credit to Strategic Coach, ″think who not how″, Carlson Foley Enterprises provides precisely these services for our clients. We have a federal win rate of over 90% for opportunities on which we have consulted, and an even higher win rate for nonprofit clients.

We are a small, responsive consultancy who can help you win the business development battle.